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Current Role

In February 2024 I started as the Demand Generation Manager at Salsify, a leading PXM software helping brands win the digital shelf and stay ahead of the competition. As I dive deeper into the company, look out for an updated section on my work from this position. 

My Latest Work

As a Sr. Campaign Manager, Americas,  at Bloomreach, I created demand generation campaigns that directly address the pain points companies experience in their e-commerce personalization journey. I owned our Targeted Enterprise motion meaning I directed my efforts and marketing to companies with $500M+ in annual revenue for both Bloomreach's Discovery and Engagement products, that are on the target account list. 

These campaigns often contain a combination of webinars, in-person events, landing pages, guides, content syndication, paid media, and direct mailers. 

Below are some of the landing pages I've created over my time at Bloomreach.

Nectar of Knowledge: Unpacking Search Buzzwords

Elena is an award-winning marketing strategist with nine years of experience growing brands and building communities.

She works as the Community Marketing Manager at Bloomreach and takes pride in creating engaging content and memorable experiences to build the Bloomreach customer community in-person at events and online. She is also the creator of the Bloomreach Ambassador Program that highlights Bloomreach's power users and is heavily involved in the MACH Alliance and Women in MACH mentorship

Bloomreach | Meet us at Booth 205 | B2B Online Florida

For B2B enterprises, there has never been a more thrilling - or perplexing - era to venture into the digital realm. While customer expectations continue to soar, the influx of new technologies hitting the market is equally overwhelming. These innovations offer manufacturers and distributors a plethora of options and empower their teams with new capabilities. However, for those who are relatively new to e-commerce, the sheer abundance of tools available can be daunting. A successful digital exper

Uncork the Power of Search Personalization: Bloomreach Live Demo

In a world of decreased spending, increasing AOV and RPV is more important than ever. Optimizing your search bar with Bloomreach to deliver relevant, personalized results is one way to achieve vital e-commerce metrics for your business. Let us show you how Bloomreach’s real-time customer segmentation guides your customers seamlessly to check out (again and again). It all starts with knowing who your customers are, what they want, and why they want it — even the anonymous ones.

Transforming Merchandising Capabilities for B2B Distributors

Jason is a leading digital strategist and innovator for B2B businesses, with over 25 years of experience collaborating with companies of all sizes — from the Fortune 50 to family-owned independents — to build their online businesses. At Bloomreach, Jason combines his direct experience managing a variety of industrial product categories (from abrasives to z-bar hangers) with leading technologies and innovative new strategies to help manufacturers and distributors differentiate their digital busin

Deliver Experiences So Personalized, They Make The Competition Blush | Bloomreach

"We are always looking to drive launch awareness, recruit new customers, and support our D2C site through our CRM capabilities and the campaign has definitely been a great success for Benefit. With the dashboard and analytics we have access to, as well as the reports and segmentations we can create, Bloomreach has helped us see the products that are performing best so we can optimize accordingly. Because of that, we’ve seen all of our blush sales skyrocketing versus what we saw a few months prio

Your Next Great Adventure: Increase Revenue and Customer Loyalty | Bloomreach

As customer interest in getting active rises, it’s important to create individualized digital shopping experiences that keep customers coming back over a lifetime of adventures.

It doesn’t matter where your customer starts their journey — via an ad click, website visit, or an in-store consultation — a data engine like Bloomreach Engagement is the key to actioning your customer behavior and delivering the 1:1, bespoke shopping experiences your shoppers crave.

Deliver Bespoke 1:1 Shopping Experiences Digitally | Bloomreach

In a fast-paced, ever-evolving industry, it’s important for fashion brands to keep up with consumer trends — not only from a product perspective, but also on an individual basis, offering each customer products that will inspire them to purchase.

How do winning fashion brands do this? They combine the power of their product and customer data to engage their communities and provide experiences that go above and beyond “hello {first name}.”

Instead of getting bogged down in manual processes and

Increase Your Share of Pantry | Bloomreach

With online grocery shopping here to stay, it’s time for grocery retailers to stop leaving money on the table and power a search experience that gets customers to the products they’re looking for quickly.

How do winning grocery brands do this? By using an intelligent search and merchandising tool that automatically ranks your catalog, recommends favorite items, and never delivers zero results.

Better product discovery helps those customers who already know what they want find those items quick

Cozy Up to Increased Revenue | Bloomreach

Whether you’re a legacy furniture retailer with a classic brick-and-mortar presence or an online-only D2C brand, the time to cater to your customers’ preferences is now.

How do winning furniture companies do this? By leveraging their customer and product data to create personalized experiences that meet the customer where they are in their shopping journey.

It doesn't matter where your customer starts their journey — via an Instagram ad click, anonymous website visit, or an in-store consultati

Make a Statement: Increase revenue by creating digital shopping experiences so personalized, it outshines the competition

Connect your shoppers’ online and offline journeys, increase order size, and retain customers for a lifetime.

Doesn’t that have a nice ring to it?

Whether you’re a legacy jewelry retailer with a classic brick-and-mortar presence, or an online-only D2C brand, the time to cater to your customers’ preferences is now.

How do winning jewelry companies do this? By leveraging their customer and product data to create personalized experiences that meet the customer where they are in their shopping jo

Produce Greater Revenue With Bloomreach | Bloomreach

With more competition from on-demand players, increased costs, and low margins, grocery retailers need a reliable and sustainable way to increase revenue. By leveraging your product and customer data with a solution like Bloomreach Engagement, you can meet your customers at every stage of their journey, increasing their likelihood of buying.

It doesn't matter where your customer starts their journey — whether it’s via an anonymous website visit or shopping in-store — leveraging a platform like

My Articles

During my time at Mavrck I focused on crafting engaging newsletters for our audience of marketing professionals. Below  

Mavrck | The All–In-One Influencer Marketing Platform •

Now Trending: TikTok Saved From U.S. Ban Again, Triller Launches Crosshype, YouTube, Facebook, and Twitter Agree of Hate Speech Standards | Mavrck

September 30th, 2020: Injunction stops TikTok ban in the U.S.; Short-form video round-up; Facebook, YouTube, Twitter agree on a common set of hate speech standards

A judge granted a preliminary injunction which allows TkiTok to remain downloadable for users.

On Sunday, a federal judge halted the ban which would have gone into effect at midnight. While the injunction stopped the app from being forced off app stores last Sunday, it does not save the app from the potential broader ban on November
Mavrck | The All–In-One Influencer Marketing Platform •

Now Trending: Your Roundup of All Things TikTok, Apple iOS 14 Troubles Advertisers, 400K+ Users Register To Vote via Snapchat #SubjectToChange | Mavrck

September 23, 2020: Your weekend roundup for all things TikTok; Apple iOS 14 troubles advertisers; 400K+ users register to vote via Snapchat

The Last Four Days: A TikTok Saga

President Donald Trump has officially given his ‘blessing’ to a TikTok deal culminating in the creation of ‘TikTok Global’ with 53 percent U.S. ownership.

How did we get here?
• On Friday: Trump announced TikTok and WeChat will be banned from U.S. app stores preventing new downloads and updates of the apps.
• On Saturday
Mavrck | The All–In-One Influencer Marketing Platform •

Now Trending: TikTok Partners with Oracle in U.S. Deal, Google Expands Fundo, Netflix Releases 'The Social Dilemma' | Mavrck

September 17, 2020: TikTok to partner with Oracle in U.S. deal; Google expands Fundo; Netflix releases ‘The Social Dilemma’

The TikTok Deal is Done… Kind Of.

TikTok is partnering with Oracle in a deal that will hopefully secure its future in the U.S.

TikTok has rejected Microsoft’s bid and partnered with Oracle in a deal that doesn’t involve a direct acquisition, meaning China’s ByteDance Ltd. would retain a majority ownership stake in its TikTok app (and, notably its algorithm). While many o
Mavrck | The All–In-One Influencer Marketing Platform •

Now Trending: TikTok Announces Marketing Partner Program, Facebook Establish More Election Restrictions, Amazon and Twitch Integrate Around Live Performances and Watch Parties | Mavrck

September 10th, 2020: TikTok announces Marketing Partner Program; Facebook establishes restrictions around the election; Amazon and Twitch integration focuses on live performances and Watch Parties

TikTok has launched its Marketing Partner Program for advertisers. As part of this, the platform will be partnering with a variety of organizations across various industries to improve advertisers’ experiences on the platform.

TikTok has partnered with the likes of Bidshake, Byte (not their well-kno
Mavrck | The All–In-One Influencer Marketing Platform •

Influencer How-To: Promotions, Codes & Tracking Links | Mavrck

As brands develop their influencer marketing strategy and mature it over time, it is important to make sure that the path to ROI remains clear. Promotions, coupon codes, and tracking links can help marketers prove the effectiveness of their influencer marketing strategies in achieving business goals. Below we give an overview of each tactic plus how you can tie them back to influencer marketing.

How do promotions, coupon codes, and tracking links aid influencer marketing?

Promotions apply to a
Mavrck | The All–In-One Influencer Marketing Platform •

Now Trending: Oracle is in Talks to Buy TikTok, Instagram Adds Content Suggestions, Spotify's Counterfeit Podcast Problem | Mavrck

August 25th, 2020: Oracle is in talks to potentially buy TikTok; Instagram Adds Suggested Posts to its App; Spotify Has a Counterfeit Podcast Problem

More like stories. Not only is Oracle now in talks to potentially buy TikTok, but Google’s parent company, Alphabet, may also invest in the platform. Meanwhile, TikTok is taking legal action against the current administration over its executive order to ban the app.

Cloud computing company, Oracle, is reportedly in talks to acquire TikTok’s opera
Mavrck | The All–In-One Influencer Marketing Platform •

Now Trending: Reels Launches, Facebook Adds Branded Content Tags to Groups, YouTube Releases COVID-19 Trends | Mavrck

August 13, 2020: Instagram launches Reels while the White House signs executive order set to ban TikTok; Facebook launches fund for Black creators; YouTube releases rising trends report

Last week, Instagram launched Reels, and literally one day later, the White House formally announced TikTok’s impending death in just over a month.

In Instagram’s typical “anything-you-can-do-I-can-do-better” fashion, the platform has released its take on TikTok ㄧ Reels. While TikTok operates as its own app, Re
Mavrck | The All–In-One Influencer Marketing Platform •

Instagram Reels v TikTok: What it Means for Creators | Mavrck

As news around TikTok continues to inundate our feeds, Instagram Reels, which launched today, poises itself as a potential competitor to the powerhouse platform that is TikTok. This blog will bring you up to speed on everything that’s going on in TikTok land while exploring the Reels feature, plus how they compare to each other.

On Friday, July 31, Trump said he would ban TikTok because of national security concerns. This sent creators on the platform into a fit of downloading their content, sa
Mavrck | The All–In-One Influencer Marketing Platform •

Influencer Marketing & Social Proof | Mavrck

As the social proof concept and influencer marketing become increasingly needed to build trust with consumers, we’re diving into the definition of social proof, why it’s important, and how it should be incorporated into your marketing strategy.

Psychologically speaking, social proof is “where people assume the actions of others in an attempt to reflect correct behavior for a given situation”. However, in a marketing and business context, social proof is the idea that what consumers say online i
Mavrck | The All–In-One Influencer Marketing Platform •

How to Power User-Generated Content with Influencers | Mavrck

User-generated content has long been a way for brands to gauge buzz and conversation around their product or services. While elevating the authenticity of your brand, UGC helps current and future customers understand a product or service across multiple use cases. This blog explores the relationship between UGC and influencers along with how marketers can better power UGC with influencer marketing.

The Basics: What is User-Generated Content?

User-generated content is any content created on the

About Me

Hi! My name is Rae Akinsanya. I am currently working as the Demand Generation Manager at Salsify remotely from Portland, ME. I love reading, hiking, playing my tenor sax in my local band, and hanging out with my partner and dog!